You're a strategist

You’re a strategist, and you might not even realize it. Think about it what’s your plan for the next six hours? If that plan falls apart, what’s your backup? If you’ve answered these questions, you’ve already started creating a strategy.

The challenge comes when it’s about your business. Suddenly, those future decisions feel harder to make because they’re tied to money how much you might make or lose. And let’s be honest, that’s stressful. It’s a tough call to make, but it’s not one you can afford to ignore.

Sustaining a growing business requires a long-term commitment, and I believe the foundation for that commitment should be trust. If your business is built on constant hustle or chasing the next sale, it’s exhausting and nearly impossible to sustain over time.

Instead, imagine a strategy rooted in trust, consistency, and loyalty. One that’s designed to create real connections with your customers. That’s how you build something lasting.

Start small. Write down one thing you can do today to build trust with your customers. Maybe it’s reaching out to a loyal client just to say thank you or asking for feedback. Small, intentional actions build the foundation for a sustainable strategy.